How to find your competitor's keyword gaps in 5 minutes
A quick method using free and cheap tools to uncover keywords your rivals rank for but you don't.
Every solo builder knows the feeling: you're stuck at #15 for a term while a competitor with a mediocre site ranks #2. The solution isn't more content—it's finding the keywords they have that you don't.
Grab a list of your competitor's top pages (use their sitemap or a scraper). Paste those URLs into Craft's keyword gap tool. It'll compare your domain to theirs and surface terms where they rank in the top 20 and you're not in the top 50.
I did this for a client last week. Found 14 keywords with search volume over 200/month that they were ignoring. Wrote one post per keyword. Three weeks later, traffic from those terms was 40% of their total. The method works because it's targeted—you're not guessing, you're stealing.