Latest writing
Notes, releases, and behind-the-scenes from the studio.
Jun 24, 2026
How to find untapped keywords your competitors already rank for
A practical walkthrough using free tools to identify keyword gaps and write content that fills them.
Read post →Jun 23, 2026
Build a real-time SEO dashboard in Google Sheets (no plugins)
A step-by-step guide to tracking your keyword rankings and competitor movements using free tools and a spreadsheet.
Read post →Jun 22, 2026
Meta tags still matter in 2025: How to optimize them fast
Why optimizing your title tags and meta descriptions still drives clicks in 2025, plus a quick audit method.
Read post →Jun 21, 2026
Why I built Craft instead of subscribing to Moz
The story behind Craft's creation: a solo founder's frustration with bloated SEO tools and the simple alternative he built.
Read post →Jun 20, 2026
A 5-minute SEO audit checklist for every page on your site
A simple, repeatable checklist to audit every page's meta tags, headings, and URLs in five minutes or less.
Read post →